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A LITTLE THOUGHT. A LOT OF PERSONALITY.

Cards, gifts & a little bit of mischief.

For your favourite people. And the ones who are a bit of a handful.

Ask Buddy Let the Fool choose →

Buddy’s AI voice helper opens separately. Daily voice limits apply. Need help with an order?

Can’t decide?
That’s what I’m here for.Buddy, the approved crowned character from THE FOOL CHOOSES

THE FOOL’S CARDS® · POCKET EDITION

COMING 2027

Love in your pocket.

Keep it in your heart. Keep it in your pocket.

A little keepsake card and its own mini envelope. A little love, a little laughter, a little reminder to carry with you.

Concept and design by Steve Candy-Hewett
Creator of THE FOOL CHOOSES® / THE FOOL’S CARDS®

Meet the Pocket Edition →

In development for 2027. Not available to buy or preorder yet.

Steve’s Pocket Edition concept: full-size greeting cards, a miniature I LOVE YOU keepsake card and a mini envelope

GOOD THINGS, YOUR WAY

Explore the collection

Pick your thing. Find your kind of fun.

Approved I LOVE YOU greeting card

Greeting cards

Pick a card. Make their day.

E-cards & printed cards

T-shirts

A little mischief you can wear.

Black or white · UK delivery included
Approved GOOD FUN art print design

Art prints

Give your walls something to say.

A3 & A2 · UK delivery included
Approved GOOD FUN bottle design

Water bottles

Take a little fun with you.

400ml white bottles
Approved GOOD FUN coaster designApproved GOOD FUN coaster designApproved GOOD FUN coaster designApproved GOOD FUN coaster design

Coaster sets

Good company for your cuppa.

Four matching coasters
Approved GOOD FUN mouse mat design

Mouse mats

Brighten up your desk.

Explore the designs

Hoodies

Choose your back-print hoodie.

Black or white · UK delivery included

Wear the card

LOVE THE CARD? WEAR THE CARD.

Left breast · Over your heart

Existing illustrative product previews and approved artwork. Black clothing shown; options are listed on each product page. Availability is confirmed on each product page.

A LITTLE SURPRISE GOES A LONG WAY

Can’t decide?
Let the Fool choose.

Buddy picks one surprise from the eight cards in this collection. Your choice stays yours.

Let the Fool choose →Or choose a card collection ↓

Find their kind of card

2027 Connected Family CalendarHAVE YOU SEEN THIS? NEW FOR 2027!Connected Family Calendar · £29.99 including UK delivery →
Dinner Decision Cards — Spaghetti Bolognese
DINNER. SORTED. ARGUMENTS. CANCELLED.

Dinner Decision Cards

Let a card settle what’s for dinner.

Explore the deck →
Buddy’s Little Nudges — original card artwork
A DIFFERENT KIND OF NUDGE

Buddy’s Little Nudges™

A little encouragement, whenever you need it.

Explore the set →

YOUR FAVOURITE CARD. A LITTLE CLOSER.

LOVE THE CARD? WEAR THE CARD.

Keep it close to your heart.

One complete card design, printed over your heart on the left breast. The back stays plain.

I LOVE YOU. greeting-card design

I LOVE YOU.

See it on Buddy →
I LIKE YOU. THERE, I’VE SAID IT. greeting-card design

I LIKE YOU. THERE, I’VE SAID IT.

See it on Buddy →
I DON’T SAY IT ENOUGH. THANK YOU. greeting-card design

I DON’T SAY IT ENOUGH. THANK YOU.

See it on Buddy →

Buddy models our T-shirts in these illustrative previews. Black shown; Black or White available.

Explore Wear the Card →

YOUR FAVOURITE ARTWORK. MADE TO KEEP.

STAND THE CARD — Acrylic Keepsakes

£29.99 including UK delivery

I’d choose you — approved acrylic design
I’d choose you
I love you — approved acrylic design
I love you
You showed up — approved acrylic design
You showed up
Thanks for putting up with me. Again. — approved acrylic design
Thanks for putting up with me. Again.

Illustrative previews of our approved artwork.

Explore all 45 acrylic keepsakes